Ahad (pictured) will work across teams to unify and advance the company’s data strategy, bringing together Cint’s human data assets with new advancements in AI and machine learning.

During his career, Ahad has held roles including chief digital and product officer at Toluna and chief innovation officer at PureSpectrum.

According to Cint, the company will work towards a ‘more flexible’ and ‘unified’ data suite under Ahad’s leadership.

Ahad will report directly to Patrick Comer, chief executive of Cint.

Comer said: “Phil brings a thoughtful and forward-looking approach to data strategy. As we continue to evolve our product offering, his experience will help us expand the ways we support clients with the data they need. This is an important step in strengthening our foundation while exploring new areas of innovation.”