At P&G, Brigham was senior manager and leader of global analytics and research systems in the consumer and market research team. Before joining P&G she was an assistant research professor at the University of Kentucky.

She will work with Ipsos’ client service teams, providing support in various areas related to research quality, including respondent engagement, data quality and survey design.

Brigham said: “I’m looking forward to the opportunity to contribute to the future direction of marketing research.”