NEWS6 October 2017

P&G signs up FocusVision for MR support

FMCG News North America

US – Global technology platform FocusVision has partnered with Procter & Gamble to supply software and support for its market research teams globally.

P&G PhaseLogo_crop

FocusVision will support all of P&G’S consumer and employee panels, integrating research from thousands of participants worldwide, across all 10 product divisions.

P&G  will use two of FocusVision’s suite of integrated tools – survey platform Decipher for the analytics, and panel management software Kinesis, which will help improve panellist health metrics and response rates, and will allow P&G to build rich profiles on each panellist. 

Zlatko Vucetic, FocusVision’s president said: “We are seeing heightened interest from Fortune 100 companies in using a single, fully integrated platform that combines different research techniques, including qualitative as well as quantitative, in one seamless service. Our integrated software services will help P&G place consumers at the heart of their business by increasing the speed of quality insights.”