P&G signs up FocusVision for MR support
FocusVision will support all of P&G’S consumer and employee panels, integrating research from thousands of participants worldwide, across all 10 product divisions.
P&G will use two of FocusVision’s suite of integrated tools – survey platform Decipher for the analytics, and panel management software Kinesis, which will help improve panellist health metrics and response rates, and will allow P&G to build rich profiles on each panellist.
Zlatko Vucetic, FocusVision’s president said: “We are seeing heightened interest from Fortune 100 companies in using a single, fully integrated platform that combines different research techniques, including qualitative as well as quantitative, in one seamless service. Our integrated software services will help P&G place consumers at the heart of their business by increasing the speed of quality insights.”
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