NEWS24 January 2018

FocusVision to integrate research tools

Data analytics News North America Technology

US – Market research technology platform FocusVision has announced a new business strategy to integrate its collection of research tools into one single brand.

Zlatko-Vucetic crop

The single platform will integrate all of the company’s data sources. Clients will be able to use the platform to complete studies of varying sizes and integrate multiple projects regardless of methodologies or tools used.

The platform will also allow clients to manage, analyse and report findings.

FocusVision chief executive Zlatko Vucetic (pictured) said the company is "investing significantly" to become "the single source platform for behavioural, qualitative and survey data."

He added: "It’s not just about choice of methodology. We will be combining our existing functionality with new developments from across our suite to deliver a seamless offering."

Founded in 1992, FocusVision has offices in the UK, US, Bulgaria and Singapore.

FocusVision’s new logo.