P&G plans new online store as ‘research lab’
The Associated Press reports that the new ‘eStore’ will act as as a “research lab”, with P&G being more interested in developing a better understanding of customers’ online behaviours than generating sales.
P&G will trial the new site with employees before launching it to a pool of 5,000 English-speaking US customers. Other countries and languages could be added in the future, the report said.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments