NEWS8 June 2020

Perez to lead Ipsos.Digital North America

News North America People

US – Ipsos has appointed Maria Perez as head of its self-service research platform Ipsos.Digital in North America.

Perez (pictured) joined Ipsos in 2010, following its acquisition of OTX, and was most recently senior vice-president for Ipsos Observer.

Clients can access Ipsos’ online panels and launch their own studies via Ipsos.Digital, which launched in 2019.

The platform also offers automated online reports, including dashboards, PowerPoint, pdf and a cross-tabulation tool. 

Pierre Le Manh, global deputy chief executive at Ipsos and chief executive at Ipsos North America, said: “Maria will bring to the fast development of our Ipsos.Digital platform her energy, her deep knowledge of project execution and her commitment to client satisfaction.”

Ipsos plans to make available its Fast Facts tool, part of the platform that allows users to build their own questionnaire and collect data, available in 40 countries by the end of 2020. Other tools, covering screening, concept testing, and video creative assessment, will be available in 15 countries by the end of the year.

@RESEARCH LIVE

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