NEWS24 February 2012

People on the move


The latest appointments and promotions in the global market research and consumer insight industry.

United Kingdom

MedeConnect appointed William Russell as international account director.

Planet Retail recruited Frank Weibelzahl as sales director. He was previously sales director for Europe at Mintel.

Brand Potential hired Julie Needle as marketing director, Amira Youssef as senior consultant and Andy Patten as project manager.

BDRC Group appointed Greg Berry to the board of directors of its operations business, Perspective Research Services. He was previously director of technology at BDRC Continental.

GI Insight recruited Barry Smith as senior consultant. He has previously worked for Experian, Jaywing and Transactis.

Dipsticks Research launched two new research divisions, Explore and FMCG Insights. Explore is headed by Katie Bryan-Brown (ex-Department of Transport and MRUK), while FMCG Insights is led by former Intersnack marketing director John Vincent.

ODC Services appointed Matt Reynolds, ex-Opinion Matters, as sales director and Mina Odavic as junior sales manager.

Ci Research promoted Ian Brown to associate director after seven years at the company.

Media agency MEC named Emma Ellis, ex-Media Planning Group, as social insight director.

Bonamy Finch hired Lorenza Edge as a director in the research solutions team.

Maritz Research appointed DHL’s John Mathews as IT director.

Opinion Matters hired Chris Jensen as account manager.

Former Wood Mackenzie consultant Suzanne Griffiths joined The Research Partnership as a director.

Acumen Fieldwork appointed Ali Pugh as strategic business manager and Natalie Wood as qualitative field manager.

MR software developer Confirmit named Karine Del Moro as marketing director. She joins from Satmetrix.

GfK NOP appointed Richard Lawrence as director of consumer healthcare in its consumer products and retail division. He previously worked for IMS Health and Symphony IRI.

Bray Leino hired Katherine Almond as head of insight. She was most recently head of media and research at RH Advertising in Exeter.

North America

Forrester Research hired Lindsey Colella as senior community manager in the market insights team.

Vision Critical National Panels named Bouavanh Chatooria as director, quotations and partnerships.

Web Analytics Demystified appointed Brian Hawkins as a partner in the firm. Hawkins previously worked for Offermatica (which was acquired by Omniture) and Adobe (which acquired Omniture).

Ad agency Doner hired Jeff Voigt as senior vice president of media insights.

Research Now appointed Madhu Rajendran as vice president of operations. He was previously associate partner at McKinsey & Company.

Opinion Access Corp made Lance Hoffman a partner. He is the firm’s vice president of business development.

IDC Health Insights named Cynthia Burghard as research director.

Maritz Research appointed Loretta Seymour, ex-JD Power, as vice president and global market lead for the automotive research group.

Ipsos MediaCT named Synovate’s Ken Colen as senior vice president.

The NPD Group’s Richard Ow joined EEDAR as vice president of sales and strategy.

Ath Power Consulting appointed Michael McEvoy, formerly of Novantas, as managing director.


ODC Services Munich appointed Sebastian Stahlhofen, ex-Socialdata and Synovate, as a client management executive and Daniela Kretschmer as team assistant.

Asia Pacific

TNS named Mark Finnegan as research director and Ryan France as development director. Finnegan is former head of market insights at Telecom NZ while France joins from TNS Japan.