NEWS10 September 2009

People on the move


The latest appointments and promotions in the global market research and consumer insight industry. This week: YouGov Psychonomics, Passenger, Opinion Leader, iCrossing and Experian.

MARKUS SCHONE has been appointed senior project manager for healthcare research at YouGov Psychonomics in Germany. He was previously in a research and development role at Berlin-Chemi. The firm has also promoted Bettina Willmann to senior project manager for retail, leisure and tourism.

US online brand community builder Passenger has appointed MICHAEL WINNER as senior vice president of technology. He joins the firm from business management systems company IdealSoft.

Opinion Leader in the UK has appointed JUSTINE LUKAS as an associate director and CLAIRE MITCHELL as a consultant. Lukas joins from The Real Adventure in Singapore where she was a strategic planner and Mitchell was a research manager at CML Research.

ANTONY MAYFIELD has been promoted to senior vice president of social media at US digital marketing agency iCrossing. He was previously the firm’s head of social media in the UK. BRIAN HAVEN, a former senior analyst at Forrester Research, has joined iCrossing as vice president for strategy.

Experian has appointed GRAEME BEARDSELL as vice president of sales and marketing for the Asia Pacific region. He was previously a consultant for various companies in the region. Beardsell will be responsible for leading the growth of Experian’s Credit Services, Decision Analytics and Marketing Services businesses.