NEWS25 October 2012

Pendorize picks Crimson Hexagon for social listening

New business North America

US— Social media marketing agency Pendorize has signed up to use Crimson Hexagon’s ForSight platform to examine online conversations for clients.

Pendorize develops tailored social media conversation listening programmes for clients, who include Andover Fabrics, Quilted Koala and Flaire Print Communications. The agency is using the Crimson Hexagon platform to uncover consumer motives behind brand engagement.

Adam Weinstein, Pendorize’s founder, said: “To strategically advise clients on social conversations, accuracy and confidence in the technology at your fingertips is paramount. The Crimson Hexagon platform provides us with a powerful way to delve into the conscience of the social media collective.”