NEWS13 September 2010

Peanut Labs unveils new Social Media Asia Sample

Asia Pacific

US— Online sample provider Peanut Labs has launched a new online panel made up of social media users from China, Japan and South Korea.

The firm said that it hopes to have 250,000 people signed up for the Social Media Asia Sample by the end of the year.

Each respondent within the panel is profiled by demographic attributes such as age, gender, level of education, employment status, family composition and household income.

Social Media Asia Sample follows the launch of similar offers in France and Italy and Spain earlier this year.