NEWS21 May 2010

Peanut Labs rolls out social media sample in France


US— Peanut Labs has introduced its social media sample in France, which allows marketers and researchers to survey profiled users from the country’s online population of three million individuals.

Respondents are profiled by basic demographic attributes, as well as the ages and gender of any children living with them. The company also boasts the ability to profile for respondents who are pregnant.

Peanut Labs senior vice president Sean Case said: “We are absolutely thrilled to launch our surveys in France, and to unite market research and social media users together in a country with the potential to reach three quarters of their online population.”

The firm said that it plans to introduce its social media gamers sample in France in the near future.

San Francisco-based Peanut Labs launched in Australia earlier this year and in the UK prior to that.