NEWS12 May 2010

Peanut Labs and Conversition Strategies offer a SocialVoice for researchers

New business North America

US— SocialVoice, a social media research tool, has been launched by sample firm Peanut Labs and research firm Conversition Strategies.

It has been designed to “scientifically” measure opinions aired in the social media space.

The companies claim that the product “provides the necessary variables to transform unstructured social media conversations into data that mirrors traditional survey research data”.

SocialVoice incorporates familiar research techniques such as sampling, weighting, sentiment analysis and content analysis.

Tessie Ting (pictured), co-founder of Conversition, said: “The fact that researchers can easily combine the benefits of traditional survey research with those of social media research is of utmost importance to us, and we’re happy that SocialVoice can be that uniting product.”