As the newest member of the go-to-market (GTM) team, Avedikian (pictured) will help clients develop market research plans and strategies for either a specific research study or enterprise-wide.

Prior to joining Paradigm Sample, Avedikian was vice-president of digital transformation at Little Bird Marketing, where she worked with organisations and industry leaders as they strategically navigated to create and embrace digital culture. Prior to that, she held sales leadership roles in the market research industry for over 10 years.

“Tacie is a passionate and proven leader who will help Paradigm to begin 2022 right where we left off in 2021, by investing in great people who embody the Paradigm way,” said Adam Jolley, executive vice-president and general manager of the Americas at Paradigm Sample.

Paradigm Sample chief executive Cyrus Deyhimi added: “Tacie’s career in the market research industry has ranged from strategic consulting to pure business development; it’s this background that makes her uniquely positioned to develop quality market research solutions for our clients. By continuing to retain top talent in the industry, we are committed to serving our existing clients and expanding our reach in the industry.”