The arrangement will see Paradigm Sample’s data collection capabilities coordinate with Interbrand’s brand valuation methodologies to provide clients with an approach to understanding and improving brand value.

The approach will include customised brand health assessments, predictive modelling of brand-driven financial outcomes and strategic guidance on brand positioning to maximise economic returns.

Cyrus Deyhimi, chief executive at Paradigm Sample, said: “Our collaboration with Interbrand represents a significant step forward in the field of brand economics.

“By marrying our research driven data collection capabilities with Interbrand’s strategic brand insights, we are poised to deliver unparalleled value to organisations aiming to quantify and optimise their brand’s financial impact.”

Greg Silverman, global director, brand economics at Interbrand, added: “In a time of tariffs and turbulence, our clients want to understand the role their brand should play to effectively generate revenue.

“Now, this new partnership allows us to deliver our combined innovative solution more effectively in a time of extreme volatility.”