Panel provider Respondi opens UK office

The Cologne-based company, which operates panels in several European countries, runs a 20,000-strong panel in the UK. The London office is its second outside Germany, following the opening of an office in Paris last year.

The new office will be led by Christopher Morasch (pictured), who has been chief sales officer at the firm since 2006. He will continue in this role while leading the UK team as managing director.

Morasch will be supported by Jennifer Roberton, who has been appointed UK sales director. She has spent more than 10 years in the industry and previously had spells with e-Rewards, Ethnos and The ID Factor.

CEO Otto Hellwig said: “This new office means that we are now present in the three largest markets in Europe, allowing customers access to our services. This subsidiary represents an important move for us in our relatively short history.”