PageLever adds real time analytics to Facebook platform tools

US — Facebook analytics platform PageLever has introduced real time analytics capabilities in its latest update to the PageLever Now offering.

The company says the that the real-time insights offering will enable marketers to pinpoint the exact time when fans are engaging with their page’s posts, using a graph that can trace fan activity over the last 48 hours.

It claims that the enhanced PageLever Now should help page managers decide when to publish their page posts and optimise engagement. It will also allow page manaagers to see the time frame in which a post remains relevant and help prevent them from overflowing fans’ News Feeds with too many posts.

In addition to page insights, PageLever has added new features to its dashboard, making it easier for those who manage more than one page via an integrated sidebar listing allowing multiple page management.

Jeff Widman, co-founder of PageLever, said: “We’ve got a reputation as the premier tool for analytics about your Facebook page, but as we talked with customers, they kept pushing us to go one step further — they wanted a single tool that combined analytics with page management so they could immediately act on the data.

“Our goal with PageLever Now was to create a tool for social marketers that puts everything at their fingertips — publish posts, respond to fan comments, real-time analytics for making data-driven decisions.”

Last month, Facebook promised to make better global benchmarking information available in the coming months, as part of a push to help global brands unify their social media presence through a single page.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts