P2Sample releases DIY tool

The tool gives users access to P2Sample’s technology platform to manage projects, choose their cost-per-interview (CPI) and target respondents using the company’s behavioural and demographic profiles.

The company says the solution, dubbed P2Solo, offers clients cost-effective project management without having to wait for P2Sample to greenlight a project.

Mathijs de Jong, chief executive of P2Sample, said: “Giving our clients the opportunity to use things like automation and machine learning in a hands-on way helps us – and them – achieve their goals of faster insights and better quality."