NEWS15 September 2020

OzTAM launches CTV data reporting tool

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AUSTRALIA – OzTAM, the Australian television measurement organisation, has added connected television (CTV) co-viewing data to its video player measurement (VPM) report.

The new reporting service for VPM recognises that many people watch broadcaster video on demand (BVOD) together, and shifts the current service away from a 1:1 people-to-device measurement.

With co-viewing, a new people-based ‘BVOD audience’ figure replaces the device-based ‘VPM rating’ in the BVOD top programme reports posted to OzTAM’s website.

CTV viewing currently accounts for 50% of BVOD consumption in Australia, and the new data is expected to shine a light on 20% to 25% of BVOD viewing that was previously unaccounted for.

Doug Peiffer, chief executive of OzTAM, said: “We know from our technology, the robust OzTAM panel and our demographic modelling that many people watch TV together on the biggest and best screen in the home.

“Increasingly, that’s a CTV, as 48% of Australian households now have at least one.”

@RESEARCH LIVE

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