NEWS14 June 2023

OzTAM CEO to step down

Asia Pacific Media News People

AUSTRALIA – Doug Peiffer, chief executive at OzTAM, Australia’s television audience measurement body, is stepping down from the role after 12 years.

Doug Peiffer

Peiffer (pictured) has informed the board of his decision to depart following the rollout of the Virtual Australia ratings system, VOZ.

His last day will be 1st July and the board has begun its search for a new chief executive.

OzTAM non-executive chairman, Mark Buckman, said: “Doug has led OzTAM through a period of transformation and significant change in which both technology and Australian media consumption patterns changed dramatically.

“OzTAM’s board and I offer Doug our thanks and appreciation for his leadership and contribution and wish him every continued success in his career.”

Peiffer said: “With the successful launch of VOZ, and more than 12 years with the company, the time is right for me to hand over the reins to new OzTAM leadership. I thank my team for their astonishingly hard work and support and look forward to seeing their many future accomplishments.”