NEWS24 August 2015
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UK — Media research agency Other Lines of Enquiry, and part of Dipstick Research, has restructured so that all media research and insight services will be provided under the Other Lines of Enquiry brand.
Previously TV broadcast research was delivered under the Otherlines.tv brand with radio broadcast and press research provided by Other Lines of Enquiry.
The company said the restructure was in response to changing market conditions, with the converging of media platforms as well as increasing client demand.
As part of the reorganisation, former Ipsos associate director, Sara Rice, joins the team as senior manager.
Research director and Head of Other Lines of Enquiry, Penny Browell (pictured) said: “This strengthened team together with a new structure is designed to improve our overall service offering to our growing client portfolio, across all sectors of the media.”
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