Grimwood (pictured) joins from ORC International where he spent 18 years working in the financial research team. His experience covers the individual and corporate retail sector as well as the institutional investor market.

Nick Watkins, MD of GfK’s financial services division, said: “I am delighted that Martin has chosen to join GfK. Martin will ensure that we offer our clients in the life, pensions and investments sector the best possible solutions and work with them to generate the foresight that they need at this fascinating but challenging time.”