ORC International appoints Parametrics’ founders

Laing (pictured) will be vice-president and senior director of product strategy, innovation and growth while Robson becomes ORC International’s vice-president and senior director of analytics for the US.

Previously, Laing and Robson were co-founders and principals of Parametric Marketing.

US general manager of ORC International Walter Dempsey commented: “The formation of the Product Strategy and Analytics group in the US continues to demonstrate our commitment to provide our clients with the advanced products and services they need to success in their business. They will be a great asset, not only in the US, but to our clients globally as well.”