ORC International appoints Parametrics’ founders

US — Market research firm ORC International has appointed Scott Laing and Chris Robson to its recently formed Product Strategy and Analytics group.

Laing (pictured) will be vice-president and senior director of product strategy, innovation and growth while Robson becomes ORC International’s vice-president and senior director of analytics for the US.

Previously, Laing and Robson were co-founders and principals of Parametric Marketing.

US general manager of ORC International Walter Dempsey commented: “The formation of the Product Strategy and Analytics group in the US continues to demonstrate our commitment to provide our clients with the advanced products and services they need to success in their business. They will be a great asset, not only in the US, but to our clients globally as well.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts