NEWS15 July 2010

Opinion Leader adds research director for political sector

People UK

UK— Sarah Horack has been appointed research director at Opinion Leader, part of the Chime Communications Group.

Horack (pictured) joins from PricewaterhouseCoopers where she was a research director in the policy research and economics group.

Before working at PricewaterhouseCoopers, she was director of corporate finance and and public policy research at RS Consulting and head of polling and election research for the Social Democratric Party.

At Opinion Leader she will lead the firm’s political, social and public policy research offering, as well as being a “leading player” in the Brand Democracy message testing division.

Crispin Beale, CEO of Chime’s research and engagement division, said: “I am delighted to welcome Sarah to Opinion Leader. As a leading figure in the area of corporate social responsibility, and a renowned political and public policy thought leader, Sarah will be an invaluable asset to our team.”