NEWS23 October 2015

Online ad fraud now accounts for one third of US digital ad spend

News North America

US — Fraud such as content theft, fake registrations, login attacks, click-impression fraud and skewed analytics will reportedly have cost the digital advertising industry $18.5bn by the end of 2015.

A report from online security firm Distil Networks and the Trustworthy Accountability Group, identified programmatic buying and selling as a key reason for growth in ad fraud, with increased automation allowing for more opportunities for fraud.

According to Advertising Age, the IAB has just announced record digital ad spending figures of $27.5bn for the first half of 2015, meaning that fraud would account for 34% of annual digital expenditure.

The report was based on a survey of 138 publishers and advertisers.

@RESEARCH LIVE

1 Comment

5 years ago  |  1 like

Can you link to the original research by Distil and TAG? I can't find any reference to this research anywhere else (I can find the IAB ad spend research in the 3rd paragraph however)

Like Report