NEWS23 October 2015
US — Fraud such as content theft, fake registrations, login attacks, click-impression fraud and skewed analytics will reportedly have cost the digital advertising industry $18.5bn by the end of 2015.
A report from online security firm Distil Networks and the Trustworthy Accountability Group, identified programmatic buying and selling as a key reason for growth in ad fraud, with increased automation allowing for more opportunities for fraud.
According to Advertising Age, the IAB has just announced record digital ad spending figures of $27.5bn for the first half of 2015, meaning that fraud would account for 34% of annual digital expenditure.
The report was based on a survey of 138 publishers and advertisers.
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1 Comment
Dan Calladine
9 years ago | 1 like
Can you link to the original research by Distil and TAG? I can't find any reference to this research anywhere else (I can find the IAB ad spend research in the 3rd paragraph however)
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