Under the deal, CE Agency will use OnePoint Global’s mobile survey platform to conduct mobile data collection across a variety of channels including, SMS, WAP/Mobile web, mobile application and voice.

Dineo Mondlane, marketing manager at Total South Africa, is one of the first to make use of the partnership. He said: “Our current pen and paper surveys are highly labour intensive, time-consuming and prone to error. We’ve wanted to embrace mobile research for a long time, however up until now we couldn’t find a solution that works across all mobile platforms, [now] we can benefit from capturing immediate, quality responses from both our customers and employees. Mobile facilitates this like no other methodology.”

Robert Philpott, global managing director of OnePoint Global, added: “Our partnership with CE Agency comes at a very exciting time as Africa has enormous mobile growth potential and few legacy research methodologies in place. The CE Agency team are customer satisfaction specialists and this is one of the areas where mobile surveys can be the most effective. Engaging with customers at the point of interaction captures powerful real-time and in-the-moment insight.”