Amalia Webber (pictured) will be based in the company’s New York office, and will be tasked with leading research projects, helping the business development team acquire new clients in the Americas and growing the agency in the US.

Before joining One Minute to Midnight, Webber was senior research analyst at MarketCast, and also spent time at Loomia.

Emily Hoong will also join the company’s London team. Before joining One Minute to Midnight, Hoong was senior research executive at See Research, and has also worked as a research associate at LRWTonic.

One Minute to Midnight was formed in London in 2016, and expanded to the US in 2020. The company focuses on qualitative research identifying and analysing consumer actions, emotions, thoughts and values.

Douglas Dunn, co-founder at One Minute to Midnight, said: “Amalia and Emily are fantastic additions to our growing teams in New York and London as we expand our business.

“It’s fantastic to welcome these talented new team members on board and we know they will be instrumental in supporting our growing list of global clients on both sides of the pond.”