With a remit to help people and brands be more sustainable, One Inch Whale will work with a network of senior professionals to focus on companies worldwide that want to revisit their brand strategy, innovations and go-to-market shopper strategy.

Scheir said: “Companies want to make a profit. This will be easier if they tap into specific needs and translate their mission through the whole range of products or services. With One Inch Whale, we want to provide strategic advice on how to be relevant at any time of the customer journey.

"We do this by working with existing data and knowledge, applying the principles of behavioural economics, and using additional research."

Hamaekers  added: “We felt that the momentum was there to swim against the tide, and to start up a contemporary, new and agile company. With One Inch Whale, we are confident that we can really make a difference by tapping into all available knowledge, research and digital solutions.”