On Device Research hires account director

Mahay (pictured) will work closely with global head of advertising effectiveness Sarah Robson on expanding some of the firm’s brand measurement products across the UK market, including Digital Brand Lift, OOH Brand Lift and Cross Media Brand Lift.

Before taking up his new role at On Device Research, Mahay was client partner Europe, Middle East and Africa at Nielsen.

Alistair Hill, chief executive and co-founder at On Device Research, said: “It’s great to have Gulshan join us at such a vital stage in the company’s growth.

“With his wealth of expertise, we are excited for him to join and look forward to expanding our award-winning measurement solutions to more brands and agencies.”