On Device and Adbrain team up on cross device ad measurement

On Device Research uses mobile surveys and device IDs to measure marketing investment, while Adbrain is a provider of customer ID mapping solutions, which allow digital marketers to target and measure consumers across devices, channels and platforms.

The joint solution will be available in the UK and US initially and will be rolled out in other key markets during 2016.

"It’s in our DNA to provide our clients with impartial and impactful insight into what makes their mobile campaigns tick," said Matthew Dodd, On Device Research’s global MD.

"Through our partnership with Adbrain we were able to take this to a new level and understand the roles, synergies and effectiveness of each device (desktop, tablet, mobile web and mobile in-app) in the digital campaign."