NEWS23 November 2017
UK – On Device Research and Location Sciences have teamed up to offer an online to offline mobile attribution product.
The solution will use Location Sciences’ first-party location data from UK consumers.
It will allow brands and agencies to measure media effectiveness in increasing store visits, with consumers attributed to a location within one metre.
Alistair Hill, chief executive of On Device Research, said: “Partnering with Location Sciences enables us to provide the market with the much-needed accuracy, scale and transparency it requires.”
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