NEWS23 November 2017

Location Sciences and On Device Research partner on mobile data

Data analytics Mobile News Retail UK

UK – On Device Research and Location Sciences have teamed up to offer an online to offline mobile attribution product.

Mobile retail smartphone store_crop

The solution will use Location Sciences’ first-party location data from UK consumers.

It will allow brands and agencies to measure media effectiveness in increasing store visits, with consumers attributed to a location within one metre.

Alistair Hill, chief executive of On Device Research, said: “Partnering with Location Sciences enables us to provide the market with the much-needed accuracy, scale and transparency it requires.”