Omniture founder’s new BI business bags $20m funding

US— Omniture co-founder Josh James has secured $20m in funding for his new venture, Domo, which supplies SaaS (software as a service) business intelligence systems.

The investment from Institutional Venture Partners – which was also one of Omniture’s backers – brings the total Domo has raised to $63m, including $33m from Benchmark Capital.

Domo claims “business intelligence is broken” and aims to make information more accessible and actionable for managers.

James (pictured) left Omniture in 2010 after selling it to Adobe for $1.8bn, and bought out business data dashboard software producer Corda Technologies earlier this year, which served as the platform on which to build Domo.

Its first product release is an executive management platform that “sits on top and connects” with existing data streams such as customer relationship management, enterprise resource planning and financial systems, as well as any proprietary technology, the company says. From there, the platform delivers real-time intelligence from all those sources into one browser-based view.

James said the new funding “fills the coffers and enables us to stay focused on execution. It also provides flexibility as we build out or sales organisation and position the company to take advantage of strategic growth opportunities”.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts