NEWS31 May 2012

Omnicom’s Annalect names Meyer for US research role

North America People

US— Omnicom-owned digital data and analytics group Annalect has appointed long-time Nielsen executive Jed Meyer as US research director.

Prior to Annalect, he was Nielsen’s senior vice president of client solutions and managing director of its media research business in China.

Annalect was launched in 2010 to house 300 staff from across Omnicom’s Media Group divisions, including those involved in media analytics, business intelligence, tools and dashboard systems, econometric modelling and search.