NEWS31 May 2012
US— Omnicom-owned digital data and analytics group Annalect has appointed long-time Nielsen executive Jed Meyer as US research director.
Prior to Annalect, he was Nielsen’s senior vice president of client solutions and managing director of its media research business in China.
Annalect was launched in 2010 to house 300 staff from across Omnicom’s Media Group divisions, including those involved in media analytics, business intelligence, tools and dashboard systems, econometric modelling and search.
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