NEWS7 August 2023

Old Salt names principal

News North America People

US – Research agency Old Salt has made two appointments, including Matt Knoeck as principal.


Knoeck (pictured) was previously senior vice-president, head of customer experience research at Wells Fargo.

In addition, Knoeck has held prior roles as executive vice-president at both Ipsos and Kantar.

In his new role at Old Salt, Knoeck will lead several areas of the company’s business, including client relationship development and research execution, as well as staff mentorship and corporate strategy.

Additionally, Old Salt has hired Davis Taske as analyst in the company’s New York office, joining from Egg Strategy, where he was quantitative strategist.

Prior to this, Taske held senior research positions at the National Association of Independent Schools and Wakefield Research.

Kevin Kruper, founding partner at Old Salt, said: “In support of our growth ambitions, we are humbled to attract world-class research talent and senior experience like Matt and Davis.

“Their ethos, inspiration and dedication to our journey is already impacting the important work we do for our clients.”