NEWS9 December 2013

Offerwise adds Latin American panellists to sample offering

Latin America

US — Sample provider Offerwise has embarked on a Latin American expansion, establishing the Spanish-language panel and the Portuguese-language

QueOpinas launched initially as a panel for US Hispanics, however Offerwise has more recently been recruiting Spanish speakers in the countries of Central and South America, and the Caribbean. VoceOpina began recruiting Brazilian panellists in August.

“Branching out to Latin America was a logical next step for us,” said Andrew Lissak, president and CEO of Offerwise.

Alongside its standard recruitment practices, the company also uses TV advertising. Lissak said: “With TV, we can reach an audience from across an entire country in 30 seconds. And through our advertising, we’re showcasing the benefits of participating in consumer research. Many in the region have never participated in market research – or even known about it.”