NEWS17 January 2013

Obama’s digital analytics director turns consultant

Data analytics North America

US — Amelia Showalter, President Obama’s former director of digital analytics, is taking the skills she honed on the campaign trail and plying them in a new consultancy venture.

Showalter specialises in data analysis, modelling and experimental design. On her website, she says she is looking to bring the Obama campaign’s culture of “rigorous testing and analysis to progressive organisations, campaigns and firms”.

She is online at