The commercial technology division of global stock exchange company NYSE Euronext plans to distribute SMA’s sentiment statistics through its SFTI Network and its normalised market data service SuperFeed, giving traders a view of what social media users are saying in relation to stock and sector movements.

NYSE Technologies Tom Watson, global market data vice president, said: “We believe this will change the way the financial sector thinks about social media. For the first time, trading firms, brokers, asset managers and non-financials in every sector will have a measurable way to track the sentiment of the social media stream of consciousness.”