NEWS22 February 2013

NYSE adds social data from SMA to feed trading strategies

Data analytics North America

US — Financial traders will get the chance to include social media monitoring data as part of their trading strategies after a deal between NYSE Technologies and Social Market Analytics (SMA).

The commercial technology division of global stock exchange company NYSE Euronext plans to distribute SMA’s sentiment statistics through its SFTI Network and its normalised market data service SuperFeed, giving traders a view of what social media users are saying in relation to stock and sector movements.

NYSE Technologies Tom Watson, global market data vice president, said: “We believe this will change the way the financial sector thinks about social media. For the first time, trading firms, brokers, asset managers and non-financials in every sector will have a measurable way to track the sentiment of the social media stream of consciousness.”