Numerator launches research platform

The platform, called Verified Voices Direct, allows users to survey verified buyers, and offers targeting to find specific consumer cohorts with multi-quota sampling of verified buyers.

Other features include survey templates, customised questions and comparison charts and dynamic filtering options.

The platform is built upon Numerator’s survey panel of around 600,000 known brand and category buyers, who also use Numerator’s mobile app Receipt Hog.

Kelly Dotson, president at Numerator, said: “Market research has long been plagued with response quality issues from bots, fraudulent responses and recall-based screeners.

“We’re committed to developing solutions that provide the market’s deepest, highest quality insights. The launch of Verified Voices Direct provides brands and retailers another way to conduct research with verified buyers for fast, confident answers.”