The company, whose services include market sizing and segmentation, social media sentiment analysis and competitor analytics, was founded by Phani Nagarjuna, who previously worked for software-as-a-service firm OneCommand.

He said: “Just as software-as-a-service (SaaS) disrupted the traditional enterprise software business models over the past decade, Nuevora envisions a new wave of business processes-as-a-service (BPaaS) applications taking root in major corporations that drive smarter decisions through real-time and continuous analytics.”