NEWS8 May 2012

Nuevora nabs investment for analytics platform

Financials North America

US— Analytics firm Nuevora has secured an undisclosed amount of private equity funding from Fortisure Ventures, which it will use to build a suite of cloud-based “business processes-as-a-service” analytics applications.

The company, whose services include market sizing and segmentation, social media sentiment analysis and competitor analytics, was founded by Phani Nagarjuna, who previously worked for software-as-a-service firm OneCommand.

He said: “Just as software-as-a-service (SaaS) disrupted the traditional enterprise software business models over the past decade, Nuevora envisions a new wave of business processes-as-a-service (BPaaS) applications taking root in major corporations that drive smarter decisions through real-time and continuous analytics.”