19 January 2011
NPD renews data-sharing arrangement with Staples
US— The NPD Group has renewed a long-standing deal with office supplies retailer Staples to share point-of-sale data for inclusion in NPD’s retail tracking service.
Perry James, president of office supplies and non-games software at NPD, said: “Our engagement with the Staples team, both on and off-site, will provide Staples and its suppliers with increased insight and opportunity in the technology and office supplies category.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments