NEWS19 January 2011

NPD renews data-sharing arrangement with Staples

New business North America

US— The NPD Group has renewed a long-standing deal with office supplies retailer Staples to share point-of-sale data for inclusion in NPD’s retail tracking service.

Perry James, president of office supplies and non-games software at NPD, said: “Our engagement with the Staples team, both on and off-site, will provide Staples and its suppliers with increased insight and opportunity in the technology and office supplies category.”

@RESEARCH LIVE

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