The combined businesses will provide the “broadest, most comprehensive look at retail sales available in the sports industry”, according to the company.

Together, Leisure Trends and NPD collect sales data from over 26,000 doors spanning all industry channels of distribution, including sporting goods, specialty stores, department stores, mass merchants and ecommerce.

Dennis Brown, group president, Americas commercial business for NPD (pictured), said: “Leisure Trends has deep ties in the industry, with strong retail partnerships and access to the ‘alpha consumer.’ As we integrate our businesses, we will be able to offer new solutions for our clients as well as establish a strong platform for international growth.”