NEWS1 December 2010

NPD Group and Rentrak partner for report on VOD consumers

North America

US— The NPD Group and Rentrak are working together on a new report profiling video-on-demand consumers, which is designed as a companion to Rentrak’s State of VOD Trend Report.

Together, the two reports look at “where and how VOD users watch movies; if they purchase more or fewer movies across different formats; and the types of devices that are most used to rent or purchase content”, said Kirstie Fortner, Rentrak’s vice president of syndication.

Using data from NPD’s Entertainment Trends in America study, the VOD Consumer Profiles report analyses VOD users and enabled non-VOD users and compares them to the total population.

  • Meanwhile, Rentrak has signed an extended multi-year deal with Gray Television to deliver viewing data for NBC-affiliate WOWT in Omaha, Nebraska via the StationView Essentials service. The deal with Gray was previously restricted to ABC-affiliate KAKE and CBS-affiliate WIBW, both in Kansas.