NEWS7 February 2011

NPD and Fusion Marketing expand research alliance

North America

US— The NPD Group and Fusion Marketing have expanded their strategic research alliance to provide clients with information about the produce industry.

The partnership marries NPD’s consumption behaviour data with Fusion’s information on retail sales trends to help companies in the produce industry improve marketing and sales campaigns.

Mark East, president of NPD’s North American food and beverage division, said: “This strategic research alliance enables The NPD Group and Fusion Marketing to demonstrate our advanced analytics and marketing abilities, as the industry continues to seek increasingly sophisticated marketing programmes to grow their business and to offer more value to their consumer and retail partners.”

The two firms started working together in 2007.