The acquisitions will increase NowVertical’s revenues by $6.1m, and the deals will go through within the next four months, subject to customary closing conditions.

Acrotrend was founded in 2007 by Sandeep Mendiratta and Shailesh Mallya, with a focus on customer data and analytics consultancy and operations in both the UK and India.

Mendiratta said: “By joining forces with NowVertical, we’ll be able to deliver that same experience on a massively increased scale

“The combined commercial delivery potential and high value solutions will be a game changer for so many of our current and future clients.”

Smartlytics develops end-to-end data tools and is headquartered in the UK with offices in the United Arab Emirates and Egypt.

Mostafa Hashem, managing director at Smartlytics, said: “We’re excited to join forces with NowVertical to accelerate our growth and new capabilities for our customers.

“This decision grew naturally out of our commitment to sustaining our growth trajectory for our team members and positioning us to drive service expansion with our category-leading clients.”

Daren Trousdell, chairman and chief executive at NowVertical, said: “The addition of the Acrotrend and Smartlytics teams will help accelerate and grow our expected positive adjusted EBITDA and add additional opportunities for further organic growth in the UK, a key market for NowVertical.

“They also set the stage for our next round of acquisitions that, under the NOW banner, will help customers realise the potential of vertical intelligence.”