Northstar’s Bond joins Skim

The new role sees Bond (pictured) move from London to Rotterdam to join the European SKIM team. 

“Whilst SKIM is traditionally known for choice modelling and best-in-class advanced quantitative methods and innovations, we have broadened our scope beyond understanding just the rational of decision making," said Karin Lieshout, managing director, SKIM  

"Looking to 2020, we aim to further develop our expertise in measuring emotional and non-conscious drivers of decision making as well, as bridging rational and emotional drivers is key to accurately predict how customers behave and decide. We are excited to have Samantha Bond on board as we work towards this vision.”