The Norstat Expert Network will include verified business professionals and specialists, and provides a platform for them to share their views online surveys, interviews and focus groups, with a reward offered for their participation.

Participants in the network will be verified prior to joining, with Norstat adding that they would only be invited to studies where their active role and expertise match the brief.

The network is present in 22 countries, and will be supported by local teams, operations and infrastructure.

The launch of the network follows the acquisition of Sample Solution last year, which is a digital recruitment business and which has helped strengthen Norstat’s respondent recruitment capabilities in B2B.

Graciella Garmann, chief commercial officer at Norstat, said: “We are seeing significant market demand for verified B2B audiences, and we have developed Norstat Expert Network in order to meet it.

“Clients need confidence that the people taking part in their research are real professionals with the right experience, and respondents need to feel that their point of view is valued.”

Carsten Broich, managing director at Norstat Expert Network, added: “We have worked with professional audiences for many years, supporting clients in finance, healthcare, tech, public policy and more.

“Norstat Expert Network means we can support more clients with reliable access to verified B2B audiences for both quantitative and qualitative research, without compromising on the quality standards that are essential for data that they can trust.”