Norstat acquires Swedish data collection firm

The acquisition will strengthen Norstat’s presence in Sweden as well as qualitative and quantitative data collection services in the country.

PFM Research was founded in 1999 and is based in Halmstad, with 16 employees and an annual turnover of 44 million Swedish Krona.

Henrik Åquist, managing director at Norstat Sweden, said: “We are thrilled to welcome PFM Research to the Norstat family. This acquisition is a perfect match, as PFM’s strong presence in Sweden and expertise in both qualitative and quantitative data collection aligns seamlessly with our existing capabilities.

“Together, we will create even greater value for our clients by combining PFM’s extensive data collection experience with Norstat’s diverse offerings and innovative digital solutions.”

Fredrik Jönsson, chief executive officer at PFM Research, added: “This is an exciting new chapter for PFM Research. Joining forces with Norstat will enable us to build on our strong legacy and continue to offer high-quality data deliveries to our clients.

“Over the years, we have recognised Norstat and their dedication to data collection for market research and insight, and we know this partnership is the right fit, both culturally and strategically.”