NEWS10 March 2021

Nordic startup Cambri secures €3.6m investment

Europe FMCG Financials Innovations News Technology

FINLAND – Market research automation and software-as-a-service startup Cambri has raised €3.6m in a Series A funding round led by OpenOcean and Spintop Ventures.

Dr. Heli Holttinen - cambri_crop

Founded in 2018, Cambri is an automated insights and concept testing platform with offices in Helsinki, Stockholm and the Netherlands.

Consumer brand product teams can use the software to run market research directly and receive results in a shorter timeframe, validating concepts for products and services in their early stages. Cambri works with Bilendi, Cint and Dynata to offer access to 100 million panellists.

The company previously raised $717,000 in seed funding in October 2019.

Alongside the funding, Lynda Clarizio, formerly president of US media at Nielsen, has joined the company’s board of directors.

Heli Holttinen, founder and chief executive, Cambri (pictured), said: “This is an important milestone for Cambri. As we scale internationally and further develop our product to serve our rapidly expanding customer base, the industry knowledge and experience we gain from OpenOcean, Spintop Ventures and Lynda Clarizio will enable us to move even faster and smarter.”

Tom Henriksson, general partner at OpenOcean, said the compant has “developed a novel software solution that automates market research”.