NIQ and Amazon partner on Italian advertising study
The partnership covers linear television and Amazon Ads inventory and will aim to provide advertisers and agencies with insights into the performance of advertising placements on digital, television and streaming.
The study will use linear television data from single-source consumer panel Sinottica, which is based in Italy and owned by NIQ, alongside several Amazon inventory data sources from Amazon Marketing Cloud, such as sponsored adverts, streaming television and Amazon DSP.
The aim of the study is to understand how advertising exposure across digital and TV translates into consumer actions on Amazon.
Maureen Stapleton, commercial lead at NIQ Media, Europe, said: “We’re excited to collaborate with Amazon Marketing Cloud, who shares our commitment to data-driven marketing.”
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