NIQ adds consumer panel data into Discover platform

The platform uses cloud-based architecture and an aggregation engine to allow consumer panel users to analyse and access data, with NIQ’s Consumer Panel Services (CPS) providing access to the views of consumers across 23 markets.

Features include access to on-demand insights alongside retail measurement data, key performance indicators like market penetration and generative artificial intelligence supported insights.

Karl Brady, UK consumer panel market leader at NIQ, said: “This new development to our NIQ Discover platform is another milestone in our goal to deliver clients the Full View when it comes to market intelligence.

“By integrating our consumer panel and retail panel data with NIQ Discover we are continuing to provide our clients with a more comprehensive view of the market, which in turn will allow them to be one step ahead of their competitors at every stage.”