Nine cities added to Indian radio measurement service
New additions Ahmedabad, Chennai, Hyderabad, Indore, Jaipur, Kanpur, Lucknow, Nagpur and Pune join Bangalore, Delhi, Kolkata and Mumbai.
TAM CEO LV Krishnan told Indiantelevision.com: “Our commitment to take RAM beyond the four metros has fructified. This time, the RAM rollout is much deeper.”
The agency has released the first set of data collected in the new cities, based on measurement of radio listening habits between May and August.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments