Nine cities added to Indian radio measurement service

New additions Ahmedabad, Chennai, Hyderabad, Indore, Jaipur, Kanpur, Lucknow, Nagpur and Pune join Bangalore, Delhi, Kolkata and Mumbai.

TAM CEO LV Krishnan told Indiantelevision.com: “Our commitment to take RAM beyond the four metros has fructified. This time, the RAM rollout is much deeper.”

The agency has released the first set of data collected in the new cities, based on measurement of radio listening habits between May and August.