NEWS10 October 2011

Nine cities added to Indian radio measurement service

Asia Pacific

INDIA— TAM Media Research has added nine cities to the list covered by its radio audience measurement (RAM) service.

New additions Ahmedabad, Chennai, Hyderabad, Indore, Jaipur, Kanpur, Lucknow, Nagpur and Pune join Bangalore, Delhi, Kolkata and Mumbai.

TAM CEO LV Krishnan told “Our commitment to take RAM beyond the four metros has fructified. This time, the RAM rollout is much deeper.”

The agency has released the first set of data collected in the new cities, based on measurement of radio listening habits between May and August.